Wednesday, September 10, 2014

Is ApplePay a Threat to Bitcoin, Cryptocurrencies?

With Apple Pay, the tech juggernaut has begun its assault on antiquated payment networks. The launch could not have come at a better time, as consumers have been inundated with security breaches and are likely ready to make a change.

The concept of a "tokenization" or a one-time card number that does not transmit personal data is a similar concept to the Bitcoin blockchain. Certainly technology purists will argue that the blockchain technology at the heart of Bitcoin is superior, but to the consumer, the difference is indistinguishable.

Even if the consumer demands a superior technology, Apple's ability to partner with Visa, MasterCard and American Express in addition to retailers like McDonalds, Whole Foods and Disney provides a formidable barrier to entry. Moreover, Apple can crowdsource the next "killer app" with its development ecosystem. But does this mean Bitcoin is dead?

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