Morgan Stanley's Perceived Disruption of the Auto Industry With Self Driving Cars

The automotive industry is entering a period of deep disruption that will make it unrecognizable, according to a new analysis from Morgan Stanley.

“The auto industry is a century-old ecosystem being ogled by outside players hungry for a slice of a $10-trillion mobility market," warns Adam Jonas, the lead auto analyst at Morgan Stanley Research. "Many want in. It’s just beginning. And it won’t stop.”

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