A study performed by the Futron Corporation, an aerospace consultancy based in Bethesda, MD, predicts that companies such as those competing for the Google Lunar X PRIZE will be able to address a market in excess of $1 billion over the course of the next decade. The market projection demonstrates the breadth of commercial opportunities that companies are likely to pursue either during or after the conclusion of their Google Lunar X PRIZE missions. The results of this study resonate well with our expectations, and provide excellent corroboration of internal studies conducted prior to the launch of this prize.
The Futron study, which involved a detailed examination of the 19 teams already registered in the competition, as well as a robust analysis of potential lines of business, identified six key market areas: hardware sales to the worldwide government sector, services provided to the government sector, products provided to the commercial sector, entertainment, sponsorship, and technology sales and licensing. Taken together, the study projects the value of these markets to be between $1 - $1.56 billion within the next decade. Additionally, some Google Lunar X PRIZE competitors have set their sights on additional market sectors that fell outside of the scope of the Futron report, which could result in an even higher total market size. I should also point out that the continued discoveries made by the government-funded spacecraft that are currently or have recently orbited the Moon will likely also generate ideas for new addressable markets.
hmmm. I wish, but...fwiw, I was surveyed as the Team Leader for Team Phoenicia.
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